This is America, after all, so we'll assume that Whitco Insurance doesn't actually sell people, even though that's what its sign says. I understand that the sign isn't big enough to hold the word "insurance," or that they may have run out of S's. I know Mister Whitco is trusting Gulfport's citizens to use that phenomenon of closure to add "insurance" in their minds as they drive by on the way to Walgreens to get some Moose Tracks.
I don't mind any of that, but I do mind it that Whitco also sells "car" insurance. I mind the inconsistency of language here. Why is one type of insurance for an inanimate object (a car) and the other for an animate object (a person who owns a home)? Why not "car insurance" and "house insurance"? Or "carowners insurance" and "homeowners [insurance]"?
Unbelievably, I'm not even complaining about "homeowners" being one word, or about the lack of a possessive apostrophe. No. I'm grousing about the disorderly usage.
I think it has to do with euphemisms. Really now, you don't buy a "home." You buy a "house." Only love and cinnamon -- not insurance -- make a house a home. But the whole real estate industry is about making the structures we live in sound better than they really are. Hence, "cozy" really means "cramped."
And speaking of synonyms, let raise our voices (in unison, of course) to wish Peter Mark Roget a happy birthday. Since he was born in 1779, he won't be smiling and blushing while we sing, but his famous Thesaurus, first published in 1852, has been in print ever since then, so perhaps his spirit is coloring with pride at such an accomplishment.
I think we should all celebrate this occasion -- observe, commemorate, keep, remember, solemnize, extol, honor, praise, eulogize, glorify, exalt, toast -- by using as many synonyms as possible, all day long, in everything we do. Repeat, reiterate, reassert. Another fun activity would be to ponder the fact that there's no synonym for synonym.